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FutureBrand North America appoints Eliza Yvette Esquivel as new Chief Strategy Officer

03 December, 2020 Share socially

FutureBrand welcomes Eliza Yvette Esquivel to the North American team. As Chief Strategy Officer, Eliza will partner with our clients to ensure their brand experiences align to both their business goals and future focus. She believes brand-led growth requires powerful, connected, and consistent brand experiences to engender trust, deliver against business KPIs and pave the way for purpose.

Eliza brings 20 years of marketing experience to the role, having previously served as the Senior Director of Global Brand Strategy at Microsoft. During her tenure at Microsoft she led a senior team of global strategists and partnership managers that managed the company’s robust productivity software portfolio. At Mondelez International, Eliza served as the VP of Global Brand Strategy, nurturing a $36 billion portfolio of high growth brands like Oreo and Cadbury. On the agency side, she has driven creative and progressive campaigns for numerous brands such as Coke, Nike, McDonald’s, Clinique, Philips, Accenture and Skittles. ?

Eliza is a passionate nurturer of talent and highly collaborative creative partner. Her optimism and entrepreneurial mindset blend well with FutureBrand’s culture and values, I’m excited to see her unique perspectives and experience translate across both our agency and clients.
Simon Hill
President, FutureBrand North America

Eliza currently serves as a Board Director for The Advertising Club of New York and was named on Business Insider’s Most Creative Women in Advertising list. She has also spoken at a number of highly acclaimed events and conferences within the advertising and marketing industries, including 4A’s StratFest and Advertising Week.

I am excited to join a creative futures company. I love thinking about and creating the future and see a huge opportunity to innovate the way that's done. I believe in the power of creativity to drive commerce and culture. With today's dynamic shifts in all areas of society, creativity is more crucial than ever.
Eliza Yvette Esquivel
Chief Strategy Officer, FutureBrand North America